HOLIDAYS CAMPAIGN 2014 - 2016
Art Director { developed campaign creative }
The holiday campaign creative was carried through for 3 years, which I had the pleasure to develop and art direct. Holidays at Universal is an event in both parks, the Macy's Holiday Parade™ at Universal Studios® and Grinchmas™ at Universal's Islands of Adventure®. The holidays campaign involved several print, digital, video and photography tactics.
TV COMMERCIAL
This was a big addition to the Holidays campaign, to have the creative come to life in a TV commercial. From the large "OH WHAT FUN IT IS" build out, Grinch on Hollywood Rip Ride Rockit and showing all the excitement Universal Studios® offers during the holidays. I worked closely with the video and production team to make this come to life - art directing the day of each shoot.
RESORTS HOLIDAY PHOTO SHOOT
Art Direction. Overseeing entire production = selecting talent + wardrobe + select images
Loews Royal Pacific Resort
Hard Rock Hotel
Universal's Cabana Bay Beach Resort
Loews Portofino Bay Hotel
